The BIMBO man is all grown up now; and aside from the bad
habits, the BIMBO man had picked up some good habits too.
Why did Gangnam Style go viral, because it is simple, fun
and inclusive. To make things happen,
the message needs to be simple, fun and inclusive.
For disruptive technology such as Building Information Modelling
(BIM) to be adopted, it required the buy-in by every man and his wife, and his
dog too.
BIM a damn boring subject which is glittered with
efficiencies had to become simple, fun and inclusive.
We had a decentralised organisation, with a business centre
in one location, the architects, engineers and CAD in another location and the
delivery teams distributed over several sites.
This had to be communicated as if it was a single organism and everyone
was involved. One advantage was that the
organisation was relatively flat and there was very little hierarchy. However, this should not deter any kind of
organisational structure or even a small practice structure. The problems and solutions are the same.
The BIMBO man goes to work.
My philosophy here was that if EVERYONE (I do mean everyone –
receptionists to the coffee lady to the landlord of the local pub) became a
participant, then talking about the subject freely would not be difficult and
it would not be limited as technical speak for a few. From experience, I knew that due to
disruptive change, people leave, job titles change, new people arrive and there
is resilience to change.
The Pearl - What I had discovered in my previous life, was
that if the change is managed carefully, new people are very rarely required
and there are people around you that are capable, and if given a purpose will
assist in combating the disruption. My
peers had said that new concepts remain fresh for a short period only, and
after a while, these are either forgotten or become part of everyday life – so
I stuck with this.
Thank you Psy
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