BIMBO's clothes off - new meaning

The story continues.  We had now rolled out all this BIM stuff and were jumping around in joy. I think we had started to celebrate too soon!  Another email appeared from the masters, with polite verbs and adjectives of praise and concluding with “    it was time for you to take your clothes off and sell your stuff”.  They meant the BIM stuff, I think!

So here goes as to how the Bimbo Man started to earn his beer tokens.  It did not degrade to walking the streets or dropping my pants for favours, but to the contrary it was a simple strategy that paid off.  We had realised that we had an increase in efficiency in the design phase of some 35-40% - this is man hours.

There were, are and will be two distinct groups of clients.  Those who want things done yesterday! Those whose favourite line is, “What? How much?”  Both the groups were and are blind to the BIM stuff.

What we sold to the first group was speed, not the drug, but delivery ahead of time.  To the second group, we sold the concept of fixed heavily discounted price with an overage for quick delivery.  Both were risky strategies but worked as there was no opportunity given to complacency.  Where the contractor was the client or partner, the speed of response was the selling point.  RFI (Request For Information) became web based and interactive and free lessons as to how to view the model and interact with it became part of daily tool box talks.